International Forum for the Promotion of Legal Services
International Forum for the Promotion of Legal Services for the first time organized by Yuridicheskaya Practika Publishing was held on 5 December 2013 in Kiev. Partners of law firms, experts in legal business promotion, analysts of foreign and Ukrainian ratings, editors of foreign and domestic business editions and TV channels, representatives of public relations NGOs gathered together to share experience and ideas.

The event was divided into 4 sessions: management, strategies and reputation management; winning new customers and keeping existing ones; concurrent sections promotion tools: where proven methods meet innovations; investing in marketing and getting recognized by the market.
In the framework of the last session devoted to recognition of the law firms on the market, Olga Usenko, editor of The Ukrainian Journal of Business Law and head of research programs Ukrainian Law Firms. A Handbook for Foreign Clients and Law Firms in Ukraine. Annual Market Research, Georgia Brooks, editor of Chambers Europe, Chambers & Partners, and Mike Nash, editor of The Legal 500 (Europe, Middle East & Africa), spoke on peculiarities of participation in different ratings, directories, challenges for the researchers as well as for the participants in doing such ratings. Speakers pointed out that any research, being a powerful marketing tool, gives plenty of additional opportunities to analyze the competitive advantages and to find opportunities of further promotion, in particular: understanding of market conditions as well as certain segments, practices, industries and definition of the firm’s place on the market. Despite the fact that each methodology is different, the speakers underlined the importance of persistent communication with the market participants and the necessity to follow methodological requirements, first of all, terms of submission of the required information.
More detailed information on the Forum, please read in January-February issue of The Ukrainian Journal of Business Law.