Combating Illegal Product Package Copying in Ukraine
Oleg O. Dorofeev
The market of FMCG products is becoming so saturated that sometimes it is difficult for small and midsize producers to compete using fair competition principles. As an additional factor which makes small companies using any and all means of survival on the market (including unfair ones) is that global market players (such as world-known producers of products) can afford to invest much more in advertising and general product distribution than small or mid-size companies…
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